The campaign, initially led by Sky News, aims to educate and inspire people to change their behaviour to help protect the oceans and reduce the amount of plastic waste produced every day that end up in them.
Sky Ocean Rescue will encompass a range of initiatives to highlight the issues affecting ocean health, starting with single-use plastics.
The company is leading from the front, dramatically reducing single-use plastics across its sites, starting by removing all single-use plastic water bottles, plastic straws, cups and micro beads in cleaning products.
Jeremy Darroch, Chief Executive of Sky, commented: “At Sky we want to make a difference to issues that really matter, particularly for our customers. We have, I believe, a strong history in using our voice to make an impact when it comes to environmental issues. The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”
HRH The Prince of Wales, a long term environmental leader, has lent his support to the campaign.
Sky Ocean Rescue is launched off the back of the company’s six-year partnership with WWF and the successful campaign, Sky Rainforest Rescue, that increased 7.3 million people’s understanding of deforestation in the UK, kept one billion trees standing in Acre, Brazil, raised over £9million and inspired more than 1.5 million people to take action against climate change.
This made it possible to support a range of conservation work in Acre, Brazil, designed to give local people ways of making a sustainable living from the rainforest without having to cut down trees. As a result of the successes of the project, the national and state governments in Brazil set further targets to stop illegal deforestation.